Explainer Video Animation

Animation adds life to imagery. It is now treated as an integral part of marketing for B2B and B2C brands. 

Animation is used widely to showcase your products from every angle which allows users to understand the product better. Imagine being able to explore a product in a new user-friendly manner. That’s what 3D animation does. At Grafiska, we have come up with a 3D Product Animation Services, where creativity knows no bounds. Our team of experts offer top-notch services to make your brand one of its kind in the industry.

01

3D Product Animation

In this fast paced digital world, a digital masterpiece is what every brand wants. We are here to tell you that it is possible. With the right approach and vision, you can have a static concept like 3D animation show the dynamics and flexibility of your product and services. 

3D product animation gives a 360 degree makeover to your product and services while further enhancing your brand’s digital value. It allows your audience to experience the product virtually with unlimited possibilities.

02

Service Visualization

Our expertise isn’t limited to products only. We also work with businesses that offer services as products. As a designer, we understand that the success of any service depends on the justification of its value. While working in a service based industry, it is imperative to stun your audience.

We break down all details and present them as the last missing piece of the puzzle thus making your service stand out.

03

Video Editing

Earlier only a part of the entertainment industry, video editing, has taken the product industry by storm and not that we are complaining.

But what about the industries that aren’t technology savvy? We have got you.
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All those videos and ads you see out there with amazing colours, engaging transitions and what not,
it is only one click away. 

With our video editing services, we take responsibility to make your product and service ready for the competition on visual channels too. Video editing is highly required in social media advertisements, meta ads, promotional campaigns and product demonstrations.

1. Complex ideas, made obvious
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An explainer earns its keep when a product is hard to describe in a sentence. We break the idea into steps a viewer can follow, and show the thing working rather than talking about it.

2. 2D or 3D, whichever fits
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Flat motion graphics suit software, processes and service stories. 3D suits physical products and anything with internal mechanics. We mix both in one film where the story calls for it.

3. Cheaper than filming
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No shoot, no crew, no location, and no reshoot when the product changes. An update means editing a scene rather than booking another production day. Get a custom quote.

4. Works everywhere you sell
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One explainer cuts down into a landing page hero, paid social variants and sales deck clips. The same footage keeps working long after launch.

Script and storyboard
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We start with the script, because the writing decides whether the video works. Once it is signed off we storyboard every scene, so you can see the film before a frame is animated.

Style frames
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We design two or three still frames in the chosen style, 2D or 3D, so the look is agreed before production starts. This is where most of the back and forth happens.

Voiceover and sound
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Voiceover is recorded against the approved script. Music and sound effects are chosen at the same time, so the edit is cut to the audio rather than the other way around.

Animation
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2D scenes are built and animated in After Effects. 3D scenes are modelled, lit and rendered, then brought into the same timeline. In mixed films the switch between the two is designed to read as deliberate.

Render and edit
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Scenes are rendered and cut together to final timing, with titles, captions and any on-screen text added at this stage.

Delivery and versions
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You receive the master file plus any cutdowns and aspect ratios you need for the places the video will run. Source files are supplied on request.

2D animation
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After Effects and Illustrator for motion graphics, character work and interface animation, with Figma for anything that starts life as a product screen.

3D animation
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Blender, Cinema 4D and Autodesk Maya for modelling, lighting and rendering, used when a scene needs real depth or has to show a physical product.

Texturing and look development
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Substance Painter and V-Ray, used where a 3D scene has to read as a real material rather than a grey model.

Character rigging
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Rigs built in house, with Mixamo for standard humanoid motion where a custom rig would not earn back the time.

Edit and finishing
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Premiere Pro for the edit, with sound design and mix finished before the master is exported.

How long does an explainer video take?
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A 60 to 90 second explainer takes around 14 working days from approved script to final delivery. Timelines move with script length, animation style and how quickly feedback comes back.

What does an explainer video cost?
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Projects start at $450. Most explainer videos run higher depending on length, animation style, voiceover and the number of scenes. Every project is quoted individually.

How many revisions are included?
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Unlimited revisions within the agreed scope of the brief. We keep refining until the video does its job.

What do you need from us to start?
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A rough script, or a clear brief on what the product does and who it is for. Plus brand guidelines, logo files and any reference videos showing the style you want. We can write the script if you do not have one.

What files do we receive?
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MP4 as standard, in whatever resolution and aspect ratio you need: 16:9 for web and YouTube, 9:16 for Reels, TikTok and Shorts, or 1:1 for feed placements. Source files supplied on request.

Do you sign NDAs?
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Yes, on request. A significant share of our work is covered by client confidentiality agreements and is never published.

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