In today's fast-paced digital landscape, businesses need to leverage smart tools to effectively communicate their messages and drive results. One such tool making waves in modern marketing strategies is the animated explainer video. This post unpacks the key factors behind an effective animated explainer video and how to select the best animated explainer video company to suit your needs. ## Understanding Explainer Videos Explainer videos serve as a powerful tool to simplify complex concepts of products, ideas, or businesses. Short, compelling, and visually captivating, these videos have emerged as a key player in efficient and effective information dissemination. When images and text fall short, particularly when dealing with involved topics, animated explainer videos step in to facilitate understanding. Data underscores the effectiveness of explainer video marketing. A survey shows 84% of customers are more likely to make a purchase after watching an explainer video. Further, 87% of leading brands are employing explainer videos in their marketing strategy to ensure a clear and engaging representation of their products or services. ## Types of Explainer Videos When partnering with an animated explainer video company, it is crucial to understand the different kinds of explainer videos available. This makes it easier to decide which type best suits your business needs and objectives. **2D Explainer Videos:** Affordable yet effective, 2D videos use two-dimensional graphics to maintain customer interest and engagement. **3D Explainer Videos:** Preferred for product demonstrations, 3D videos transport the viewer to an immersive world where detailed visualization of features and mechanics is possible. **Whiteboard Explainer Videos:** An ideal choice for representing complex data, Whiteboard videos simplify information with straightforward visuals that are easy to follow. **Infographic Explainer Videos:** Best suited for educational purposes, these videos break down complex information into visually engaging presentations that are easily digestible. ## Choosing the Best Animated Explainer Video Company Choosing the right explainer video company can significantly influence your marketing output. Essential factors to consider include: **Expertise and Specialization:** Companies need to demonstrate sound knowledge of critical video aspects such as sequencing, tonality, pacing, and sound design. **Portfolio Quality:** Thoroughly review the company's previous works to determine if their animation style aligns with your brand. **Production Capabilities:** Determine if the company offers the specific kind of animation style you need. The more extensive the range of services, the better. **Brand Alignment:** Look for companies capable of enhancing your brand’s unique features such as tone, style, color, typography, and logo. ## Commissioning Your Explainer Video Once you've selected an animated explainer video company, prepare for the steps ahead: 1. Initial Consultation: Discuss your business needs, target audience, and project goals. 2. Concept Development: Input on creative concepts that align with your brand. 3. Production Process: The company manages all aspects of the video creation process, from scriptwriting to animation. 4. Review and Refinement: Opportunities for feedback and revisions are plentiful. 5. Final Delivery: The final product arrives ready for distribution via your chosen channels. ## Effectiveness of Explainer Videos Studies showcase the potency of well-crafted explainer videos within marketing strategies. They shed light on complex details, leading to increased brand recognition, improved website engagement, higher conversion rates, and support for sales teams. Furthermore, viewers remember visual elements seen in explainer videos during the purchasing process, ensuring your brand outshines the competition. ## Making Your Final Decision Selecting an animated explainer video company is a critical decision directly impacting marketing success. Companies proficient in combining engaging narratives with powerful visuals, all while providing informative content, ensure optimal marketing results. With dwindling attention spans, investing in professional explainer video production has shifted from being a marketing luxury to a business necessity. As you forge ahead in your decision-making process, remember that creative storytelling and technical expertise are requirements for producing explainer videos that effectively explain your product or service while emotionally connecting with the viewer. Here's to communicating effectively in today's digital environment.